The 10 Best Online Small Vintage Shops
One of the concerns I hear often from clients is about how fast trends come and go. I get it—not only does it feel wasteful to be constantly buying what’s new, but it’s also exhausting shopping for pieces that you’re realistically only going to wear a few times.
My advice here is to start embracing—if you aren’t already—the timelessness and sustainability of vintage style. Not only does vintage fashion provide countless avenues through which to express your unique taste, but it also directly reduces waste through promoting the reuse of clothing. Whether you're a seasoned vintage aficionado or a newcomer to the world of vintage fashion, discovering the perfect vintage piece can be a thrilling treasure hunt… and thanks to the internet, finding it is easier than ever. You just need to know where to look.
So, to help you navigate the online offerings and start finding quality vintage items you’ll both love and wear for years, I’ve curated a list of ten of my favorite online vintage shops. From timeless classics to one-of-a-kind statement pieces, these shops offer a glimpse into a sustainable future where each garment tells a story and every purchase makes a positive impact.
1. WKND
WKND Goods is a self-described ode to slow living, a presence that is much more than just a brand. They stock curated vintage and quality new goods, from retro denim jackets and elegant silk blouses to thought-provoking literature and sustainably-made home essentials. Their vision is built around a lifestyle of sustainability and wellness, combining timeless, quality craftsmanship with sustainable modernity.
2. RLT
Another favorite is RLT Boutique, where timeless casual wear takes the spotlight. Offering both an online and in-person presence (their store is situated in the heart of LA), RLT is a haven for those who appreciate more laid-back fashion without sacrificing quality. Along with their vintage selection and in-house RLT collection, they also offer a beautiful selection of jewelry including vintage sterling silver pendants, earrings, and bracelets.
3. Persephone Vintage
Persephone Vintage, an online vintage store based in Southern California, offers a curated collection of modern, timeless, elegant, and refined vintage gems. These exceptional (mostly) designer pieces are hand-selected by its founder, Susan. As a former New Yorker with a rich background in creative writing and philosophy, she scours the vintage world through a poetic lens, crafting a collection that is desirable, irresistible and undeniably sophisticated.
4. Los Feliz Shop
Quirky, vibrant, and sensuous - these are the words that come to mind when thinking of Los Feliz Shop. Catering to the free-spirited fashionistas, Los Feliz Shop was born and is based in Barcelona (where you can visit and shop at our showroom). Offering a small collection of hand picked vintage clothes from all around the world, selected because it’s singularity and high quality, the shop embodies the ethos of sustainability, with owner Nadia Pape declaring, "The Future is Vintage."
5. Nanin
Another brand offering a blend of vintage and modern sustainability, Na Nin began as a simple curation of vintage clothing celebrating a love of nostalgia and kindness. The name Na Nin, meaning 'I am,' was inspired by the founder’s experience learning the Korean language from a friend, and learning the sentence: "I am happy because I am with you." Thus, Na Nin serves as a reminder of the importance of kindness. Today, along with their vintage inventory and in-house clothing line, Na Nin offers a line of fragrances inspired by music and personal memories, as well as a curated selection of items by independent designers.
6. Lucia Zolea
Calling all vintage core lovers. Lucia Zolea offers a curated selection of antiques and vintage items, perfect for the woman who adores a touch of vintage glamour and romance. Their collection is filled with silk, lace, and ruffles, sure to make your heart swoon and add a touch of elegance to your wardrobe.
7. Preservation
Preservation's extensive and diverse fashion inventory is organized into collections based on the values each piece embodies. Whether it's organic, recycled, handmade, naturally dyed, or regionally made, the pieces curated by Preservation reflect the brand's commitment to promoting slow and ethical fashion. With a collection that includes quality basics like jeans, white blouses, and trench coats, as well as more eclectic pieces, shopping with intention at Preservation is sure to be an enjoyable experience.
8. Retold
Established in 2018 in London, Retold caters to the modern, fashion-conscious individual who seeks sustainability without sacrificing style and time. Their carefully curated collection mainly consists of designer vintage items in neutral tones, offering a timeless and sophisticated wardrobe.
9. Miyuki Studios
Miyuki Studios offers a fabulously curated collection of antique Japanese kimonos, bags, and home goods. If you're a fan of beautiful vintage kimonos, this is the go-to place to merge classic elegance with modern life through contemporary styling of vintage fabrics. She also offers a lovely collection of designer vintage at live and pop-up events.
10. Moana Vintage
Moana Vintage’s mission is to invigorate the world of vintage fashion through creative expression and the delight of discovering inspiration in vintage clothing. Moana's collection’s are vibrant, feminine, and playful, and Moana herself often holds Instagram story sales featuring items that sell out quickly!
